Suppose you and a friend want to start a company thatmarkets frozen vegetarian dinners. What are some of thequestions about the competitive environment you would liketo have answered before you begin production? How will youdetermine whom your customers are likely to be? How willyou reach them?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose you and a friend want to start a company that
markets frozen vegetarian dinners. What are some of the
questions about the competitive environment you would like
to have answered before you begin production? How will you
determine whom your customers are likely to be? How will
you reach them?

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