Which of the following is true of sex in advertising? O a. visual sexual elements in an ad are more likely to be processed than its verbal content. O b. sexual themes encourage consumption. Oc more product-related thinking occurs in response to sexual appeals than to nonsexual appeals. O d. sexual appeals are compatible with male-oriented and low brand recognition products.

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
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Which of the following is true of sex in advertising?
O a. visual sexual elements in an ad are more likely to be processed than its verbal content.
O b. sexual themes encourage consumption.
Oc more product-related thinking occurs in response to sexual appeals than to nonsexual appeals.
O d. sexual appeals are compatible with male-oriented and low brand recognition products.
Transcribed Image Text:Which of the following is true of sex in advertising? O a. visual sexual elements in an ad are more likely to be processed than its verbal content. O b. sexual themes encourage consumption. Oc more product-related thinking occurs in response to sexual appeals than to nonsexual appeals. O d. sexual appeals are compatible with male-oriented and low brand recognition products.
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