Read the “Tesla” Chaptercase at the end of Chapter 1, and then answer the following three questions in an initial post to express your original, relevant analyses and observations from the case: Do you agree with the assessment that Elon Musk and Tesla successfully fulfilled the first master plan published in 2006? Why or why not? To answer this question, apply the three-step process for crafting a good strategy explained in Section 1.1 (diagnose the competitive challenge, derive a guiding policy, and implement a set of coherent actions). Does Tesla have a good strategy? Why or why not? How do you know? Consider: By summer 2019, Tesla’s market cap had fallen by 30 percent to $45 billion, down from $65 billion a year earlier. Many wondered: Is Tesla in trouble? Describe the rationale behind Tesla’s new master plan. How does this new strategy help Tesla fulfill its vision? To view Tesla’s “Master Plan, Part Deux” in its entirety, see Tesla’s blog.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Read the “Tesla” Chaptercase at the end of Chapter 1, and then answer the following three questions in an initial post to express your original, relevant analyses and observations from the case: Do you agree with the assessment that Elon Musk and Tesla successfully fulfilled the first master plan published in 2006? Why or why not? To answer this question, apply the three-step process for crafting a good strategy explained in Section 1.1 (diagnose the competitive challenge, derive a guiding policy, and implement a set of coherent actions). Does Tesla have a good strategy? Why or why not? How do you know? Consider: By summer 2019, Tesla’s market cap had fallen by 30 percent to $45 billion, down from $65 billion a year earlier. Many wondered: Is Tesla in trouble? Describe the rationale behind Tesla’s new master plan. How does this new strategy help Tesla fulfill its vision? To view Tesla’s “Master Plan, Part Deux” in its entirety, see Tesla’s blog.
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