In detail, discuss the major implications that Netflix faces, as the company continues on with its digital data-driven marketing strategy. How serious are these implications? What do you believe went wrong? Were goals settingoverlooked or underlooked? Why? As a Marketing Analytics Strategist, what recommendations can you offer to remedy a Netflix Global problem that may inherently impact its competition World-Wide?
In detail, discuss the major implications that Netflix faces, as the company continues on with its digital data-driven marketing strategy. How serious are these implications? What do you believe went wrong? Were goals settingoverlooked or underlooked? Why? As a Marketing Analytics Strategist, what recommendations can you offer to remedy a Netflix Global problem that may inherently impact its competition World-Wide?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In detail, discuss the major implications that Netflix faces, as the company continues on with its digital data-driven marketing strategy. How serious are these implications? What do you believe went wrong? Were goals settingoverlooked or underlooked? Why? As a Marketing Analytics Strategist, what recommendations can you offer to remedy a Netflix Global problem that may inherently impact its competition World-Wide?
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