What makes apple corporation (especially smart phone) to be different that other competitors.
The characteristics that make Apple corporation to be different from its rivals are as follows.
1) Innovative products
Apple corporation has a well-established image for using innovative technology in its products, especially in their mobile phones. The key competitive advantage for the organization is nothing but its ability to produce innovative products using the latest technology. Another important feature which a company sets itself apart from its rivals is to think differently and won’t allow others to affect the services and products that the company develops and brings into the market.
2) Brand Strength
Apple corporation is one of the leading brands across the globe. Brand strength gives organizations like Apple great visibility in the market and helps the company in establishing the customers' loyalty. Company's products like iPad, iPhone, and MAC operating system share similar software and applications and work in the same manner, making the company a natural choice when clients are considering another appliance.
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