analyze the following mission statement below. In addition to providing a rating for each factor, please provide some brief comments where you believe they are appropriate. At the conclusion of the analysis, please provide a summary analysis that highlights the strengths and weaknesses of the mission statement. Rate as 1:very weak, 2:weak, 3:in between, 4:good, 5: excellent for each critical component and attribute below. “Tesla’s mission is to accelerate the world’s transition to sustainable energy.” Critical ComponentAssessment (1 to 5) 1. Customer Orientation 2. Products or services description 3. Market or industry description
analyze the following mission statement below. In addition to providing a rating for each factor, please provide some brief comments where you believe they are appropriate. At the conclusion of the analysis, please provide a summary analysis that highlights the strengths and weaknesses of the mission statement. Rate as 1:very weak, 2:weak, 3:in between, 4:good, 5: excellent for each critical component and attribute below. “Tesla’s mission is to accelerate the world’s transition to sustainable energy.” Critical ComponentAssessment (1 to 5) 1. Customer Orientation 2. Products or services description 3. Market or industry description
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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analyze the following mission statement below. In addition to providing a rating for each factor, please provide some brief comments where you believe they are appropriate. At the conclusion of the analysis, please provide a summary analysis that highlights the strengths and weaknesses of the mission statement.
Rate as 1:very weak, 2:weak, 3:in between, 4:good, 5: excellent for each critical component and attribute below.
“Tesla’s mission is to accelerate the world’s transition to sustainable energy.”
Critical Component
Assessment (1 to 5)
1. Customer Orientation
2. Products or services description
3. Market or industry description
4. Reference to appropriate the use of information technology
5. Concerns or aspirations about Survival, Growth, and Adding Value
6. Philosophy and Core Values of the SBU
7. Self-Concept (Brand personality)
8. Concern for Public Image.
9. Concern for Employees
Desirable Mission Statement Attributes:
Attribute
Assessment
10. Inspirational in tone and spirit
11. Endearing (creates affinity)
12. Enduring (stands the test of time)
13. Distinctiveness (It differentiates the organization)
14. Provides unity of direction
15. Specificity and form
16. Measurable (capable of being assessed)
Summary Analysis of the Mission Statement Assessment:
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