Please explain step by stepOnly typing answer Skylark Sodas has been a market leader in the soft drink industry for several decades.However, its market research shows that consumer tastes have begun to shift to sugar-freeflavored seltzer waters, a product that Skylark is capable of producing with minimalchanges to its facilities and production processes. Based on your knowledge of the corecompetence-market matrix, which diversification strategy should Skylark pursue?O a. Redeploy and recombine existing core competencies to compete in markets ofthe future.O b. Leverage existing core competencies to improve current market position.C. Build new core competencies to protect and extend current market position.d. Build new core competencies to create and compete in markets of the future.

Consumer behaviour refers to the understanding the needs and wants of the consumers that helps…

Answered: Skylark Sodas has been a market leader…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

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