Please explain step by stepOnly typing answer Skylark Sodas has been a market leader in the soft drink industry for several decades.However, its market research shows that consumer tastes have begun to shift to sugar-freeflavored seltzer waters, a product that Skylark is capable of producing with minimalchanges to its facilities and production processes. Based on your knowledge of the corecompetence-market matrix, which diversification strategy should Skylark pursue?O a. Redeploy and recombine existing core competencies to compete in markets ofthe future.O b. Leverage existing core competencies to improve current market position.C. Build new core competencies to protect and extend current market position.d. Build new core competencies to create and compete in markets of the future.

Consumer behaviour refers to the understanding the needs and wants of the consumers that helps…

Answered: Skylark Sodas has been a market leader…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

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What step comes after receiving the message? t of Select one: estion O a. Message transmission O b. Message decoding O c. Message encoding O d. Message production ous page
20. You want to ask an old university professor to write you a letter of recommendation. You haven’t been in touch with your professor since you finished the course two years ago, and you’re sure that he may have taught hundreds of students since he last saw you. For that reason, it is important to: * A.use the opening of your letter to refresh the professor’s memory. B.identify yourself by supplying some of the details of your last encounter with the professor. C.mention any special events that might bring a clear and favorable picture of you to mind. D.consider including an updated CV if you’ve had significant career development in the past two years E.All of the above
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2. When making a routine request, you should begin with a clear statement of the main idea or request.? True OR False 3. When closing a direct request, you should be sure to include the time limits involved in your request.? True OR False 4. In the indirect approach to writing a routine request, you state the main idea when you open the message.? True OR False 5. When writing for social media, one should.. which one? A. withhold information to keep readers engaged. B. write as if they are offering a sales pitch. C. include more detail than if writing for non-social media. D. write informally, but carefully. 6. When a summary appears at the beginning of an article or webpage,? A. it offers a review of the document's key points. B. it distributes how-to advice to visitors. C. it offers helpful tips and insightful commentary. D. it acts as a miniature version of the document.
After operating over the last 12-18 months in a virtual/remote environment, you have all been exposed to the challenges associated with unique challenges. Describe the benefits and drawbacks of conducting a virtual interview. Think about connectivity, your attire, your environment, etc
E-mail and video conferencing facility in an organization to enhance team and workgroup communication is a part of O a. Transaction Processing System O b. Process Control System O c. Management Support System O d. Enterprise collaboration System
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_______ can be thought of as an intentional effort to plan, document, and distribute an organization’s business processes with the support of information technology.
communications skills please give me the correct answer thanks 1 Write a claim letter to the Manager of a company for the inferior supply of electronic goods you received yesterday and ask for adjustments or replacement. (Give details of what is the issue and prove your arguments logically)

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