Skylark Sodas has been a market leader in the soft drink industry for several decades. However, its market research shows that consumer tastes have begun to shift to sugar-free flavored seltzer waters, a product that Skylark is capable of producing with minimal changes to its facilities and production processes. Based on your knowledge of the core competence-market matrix, which diversification strategy should Skylark pursue? O a. Redeploy and recombine existing core competencies to compete in markets of the future. O b. Leverage existing core competencies to improve current market position. C. Build new core competencies to protect and extend current market position. d. Build new core competencies to create and compete in markets of the future.
Skylark Sodas has been a market leader in the soft drink industry for several decades. However, its market research shows that consumer tastes have begun to shift to sugar-free flavored seltzer waters, a product that Skylark is capable of producing with minimal changes to its facilities and production processes. Based on your knowledge of the core competence-market matrix, which diversification strategy should Skylark pursue? O a. Redeploy and recombine existing core competencies to compete in markets of the future. O b. Leverage existing core competencies to improve current market position. C. Build new core competencies to protect and extend current market position. d. Build new core competencies to create and compete in markets of the future.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Skylark Sodas has been a market leader in the soft drink industry for several decades.
However, its market research shows that consumer tastes have begun to shift to sugar-free
flavored seltzer waters, a product that Skylark is capable of producing with minimal
changes to its facilities and production processes. Based on your knowledge of the core
competence-market matrix, which diversification strategy should Skylark pursue?
O a. Redeploy and recombine existing core competencies to compete in markets of
the future.
O b. Leverage existing core competencies to improve current market position.
C. Build new core competencies to protect and extend current market position.
d. Build new core competencies to create and compete in markets of the future.
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