n that. ¿ Tobago Fine Cocoa Company (TTFCC) is mentioned as an innovative chocolate ribbean region by the Lonely Planet Global Chocolate Tour. There is no reason why be able to capitalise on initiatives like this. We have the expertise; we have the have the creativity so let's go! es involve taking the consumer to experience something of origin. Allowing a holiday through taste and storytelling. In Trinidad and Tobago, the future is being ow we do that is to work on improving our online retailing, having consumers be bur products anywhere in the world and be able to ship anywhere in the world. This by TTFCC through its partnership with DHL and there is no reason why anyone
n that. ¿ Tobago Fine Cocoa Company (TTFCC) is mentioned as an innovative chocolate ribbean region by the Lonely Planet Global Chocolate Tour. There is no reason why be able to capitalise on initiatives like this. We have the expertise; we have the have the creativity so let's go! es involve taking the consumer to experience something of origin. Allowing a holiday through taste and storytelling. In Trinidad and Tobago, the future is being ow we do that is to work on improving our online retailing, having consumers be bur products anywhere in the world and be able to ship anywhere in the world. This by TTFCC through its partnership with DHL and there is no reason why anyone
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![The future of Trinidad and Tobago cocoa industry- August 5". 2020 [adapted from the
Trinidad and Tobago Express newspaper]
The announcement last Wednesday of the launch of Angostura's new cocoa Bitters is a good example
of the future of the sector as a whole in Trinidad and Tobago: a dynamic bringing together of the
history and heritage of the cocoa sector in T&T blended into a distinctive bottle. It is a very exciting
project that should act as an ambassador for promoting Trinitario globally.
There is an opportunity in finding unique products, working with unique brands and creating a unique
experience. In short, getting our cocoa to be used in different places and in different ways. That could
be bitters or it could be a range of culinary applications and distinctive value-added products like
frozen desserts, in coffee houses and ice creams. Everyone makes a chocolate bar. We in T&T can do
so much more than that.
Indeed, Trinidad & Tobago Fine Cocoa Company (TTFCC) is mentioned as an innovative chocolate
company in the Caribbean region by the Lonely Planet Global Chocolate Tour. There is no reason why
T&T should not be able to capitalise on initiatives like this. We have the expertise; we have the
equipment and we have the creativity so let's go!
Unique experiences involve taking the consumer to experience something of origin. Allowing
someone to go on a holiday through taste and storytelling. In Trinidad and Tobago, the future is being
able to do that. How we do that is to work on improving our online retailing, having consumers be
allowed to access our products anywhere in the world and be able to ship anywhere in the world. This
has been achieved by TTFCC through its partnership with DHL and there is no reason why anyone
else can't do that.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fd8f34c27-d547-42cf-8513-49967d562251%2F1f5ec0a4-f4a0-472a-ba5d-58e0ba59eac5%2Fy2s7v8f_processed.png&w=3840&q=75)
Transcribed Image Text:The future of Trinidad and Tobago cocoa industry- August 5". 2020 [adapted from the
Trinidad and Tobago Express newspaper]
The announcement last Wednesday of the launch of Angostura's new cocoa Bitters is a good example
of the future of the sector as a whole in Trinidad and Tobago: a dynamic bringing together of the
history and heritage of the cocoa sector in T&T blended into a distinctive bottle. It is a very exciting
project that should act as an ambassador for promoting Trinitario globally.
There is an opportunity in finding unique products, working with unique brands and creating a unique
experience. In short, getting our cocoa to be used in different places and in different ways. That could
be bitters or it could be a range of culinary applications and distinctive value-added products like
frozen desserts, in coffee houses and ice creams. Everyone makes a chocolate bar. We in T&T can do
so much more than that.
Indeed, Trinidad & Tobago Fine Cocoa Company (TTFCC) is mentioned as an innovative chocolate
company in the Caribbean region by the Lonely Planet Global Chocolate Tour. There is no reason why
T&T should not be able to capitalise on initiatives like this. We have the expertise; we have the
equipment and we have the creativity so let's go!
Unique experiences involve taking the consumer to experience something of origin. Allowing
someone to go on a holiday through taste and storytelling. In Trinidad and Tobago, the future is being
able to do that. How we do that is to work on improving our online retailing, having consumers be
allowed to access our products anywhere in the world and be able to ship anywhere in the world. This
has been achieved by TTFCC through its partnership with DHL and there is no reason why anyone
else can't do that.
Transcribed Image Text:Graphically illustrate the productive optimum outcome of a cocoa producer.
с.
d.
Discuss three reasons how cocoa producers may achieve economies of scale in the long-
run.
Discuss two methods of price discrimination that a cocoa producer may use to increase
а со
е.
revenues.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 4 steps with 1 images
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning