1. Samsung Electronics' Vision 2020- Inspire the world with our innovative technologies, products and design that enrich people's lives and contribute to social prosperity by creating a new future". What could probably be the key contents of the new vision of Samsung by 2030 amids the highly competitive industry environment? 2. McDonalds (and other famous fast-food chains) has always been a subject of controversy and lashing-out by environmental groups/advocates due to its use of non-biodegradable materials. In what ways do you think McDonalds could best address this concern? What related words, phrases, or statement can they consider to be part of their new mission statement?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Samsung Electronics' Vision 2020- Inspire the world with our innovative technologies, products and design that enrich people's lives and contribute to social prosperity by creating a new future". What could probably be the key contents of the new vision of Samsung by 2030 amids the highly competitive industry environment?

2. McDonalds (and other famous fast-food chains) has always been a subject of controversy and lashing-out by environmental groups/advocates due to its use of non-biodegradable materials. In what ways do you think McDonalds could best address this concern? What related words, phrases, or statement can they consider to be part of their new mission statement?

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