1. Samsung Electronics' Vision 2020- Inspire the world with our innovative technologies, products and design that enrich people's lives and contribute to social prosperity by creating a new future". What could probably be the key contents of the new vision of Samsung by 2030 amids the highly competitive industry environment? 2. McDonalds (and other famous fast-food chains) has always been a subject of controversy and lashing-out by environmental groups/advocates due to its use of non-biodegradable materials. In what ways do you think McDonalds could best address this concern? What related words, phrases, or statement can they consider to be part of their new mission statement?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

1. Samsung Electronics' Vision 2020- Inspire the world with our innovative technologies, products and design that enrich people's lives and contribute to social prosperity by creating a new future". What could probably be the key contents of the new vision of Samsung by 2030 amids the highly competitive industry environment?

2. McDonalds (and other famous fast-food chains) has always been a subject of controversy and lashing-out by environmental groups/advocates due to its use of non-biodegradable materials. In what ways do you think McDonalds could best address this concern? What related words, phrases, or statement can they consider to be part of their new mission statement?

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning