ZARA is a Spanish multi-national retail clothing chain. It specializes in fast fashion, and sells clothing, accessories, shoes, beauty products and perfumes. The head office is in Arteixo, in La Coruña. Would Zara’s model work for other fashion retailers? Why or why not? What can Zara do to ensure successful growth around the world that maintains the same level of speed and instant fashion?
ZARA is a Spanish multi-national retail clothing chain. It specializes in fast fashion, and sells clothing, accessories, shoes, beauty products and perfumes. The head office is in Arteixo, in La Coruña. Would Zara’s model work for other fashion retailers? Why or why not? What can Zara do to ensure successful growth around the world that maintains the same level of speed and instant fashion?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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2. ZARA is a Spanish multi-national retail clothing chain. It specializes in fast fashion, and sells clothing, accessories, shoes, beauty products and perfumes. The head office is in Arteixo, in La Coruña. Would Zara’s model work for other fashion retailers? Why or why not? What can Zara do to ensure successful growth around the world that maintains the same level of speed and instant fashion?
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