Uber allowed people to book and share rides in private cars via their smartphones. With its headquarters in the US, it operates in 60 countries and has a strong presence in the Asia–Pacific region. This case study explores Uber’s development and growth, first in the US, then its global expansion and subsequent foray into China. Despite enjoying international success with deep penetration in major cities, Uber flopped in the Chinese market. Critically discuss Uber’s solutions to dealing with THREE global challenge trends mentioned above. Relevant information from the case should be included. Provide relevant references to the key theories and practices to support the discussion. Relevant examples of other companies in that industry should also be incorporated as a comparison.
Uber allowed people to book and share rides in private
cars via their smartphones. With its headquarters in the
US, it operates in 60 countries and has a strong presence in the Asia–Pacific region. This case study explores Uber’s development and growth, first in the US, then its global expansion and subsequent foray into China. Despite enjoying international success with deep penetration in major cities, Uber flopped in the Chinese market.
Critically discuss Uber’s solutions to dealing with THREE global challenge trends
mentioned above. Relevant information from the case should be included. Provide
relevant references to the key theories and practices to support the discussion.
Relevant examples of other companies in that industry should also be incorporated as
a comparison.
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