Explore the crisis that Internet file sharing of copyrighted music recordings has caused for Vivendi Universal, Sony Music, EMI, and AOL Time Warner Music, which together formerly supplied 70 percent of the global music industry. Selling individual downloads and subscriptions as well as free downloads supported by online ads, revenue from digital music of $7 billion exceeded $6.8 billion from CDs for the first time in 2014. 3. What should be Sony Music’s competitive strategy in response to this crisis? Include a discussion of resource-based capabilities, business opportunities, and a road map of future innovation, including royalties for artists from streaming services. Sony gets 7 percent from physical CD sales and 10 percent from music downloads, 10–20 percent of which is typically shared with the artists.
Explore the crisis that Internet file sharing of copyrighted music recordings has caused for Vivendi Universal, Sony Music, EMI, and AOL Time Warner Music, which together formerly supplied 70 percent of the global music industry. Selling individual downloads and subscriptions as well as free downloads supported by online ads, revenue from digital music of $7 billion exceeded $6.8 billion from CDs for the first time in 2014.
3. What should be Sony Music’s competitive strategy in response to this crisis? Include a discussion of resource-based capabilities, business opportunities, and a road map of future innovation, including royalties for artists from streaming services. Sony gets 7 percent from physical CD sales and 10 percent from music downloads, 10–20 percent of which is typically shared with the artists.
Step by step
Solved in 2 steps