SWOT Analysis for WALMART Threats ONLY - What are the tactics that competitors use to pursue customers? - What are the strengths of the company’s biggest and or emerging competitors? - How are competitors likely to respond to any changes in the way the company markets? - Describe any ways in which international competitors are taking away market share?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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SWOT Analysis for WALMART

Threats ONLY

- What are the tactics that competitors use to pursue customers?

- What are the strengths of the company’s biggest and or emerging competitors?

- How are competitors likely to respond to any changes in the way the company markets?

- Describe any ways in which international competitors are taking away market share?

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Step 1

SWOT Analysis for WALMART

An Overview of Walmart

All favorite big box store, Walmart is the world’s largest retail store that sells all thing like groceries to musical instruments. More than 270 million customers visit and stay Walmart for their buying every week while many make Internet purchases through its websites.

Marketing homework question answer, step 1, image 1

Walmart’s Threats – External Strategic Factors

Impeach 45 Controversy

currently, Walmart was publicized for “Impeach 45” controversy. It sold T-shirts designed with the words ‘Rope. Tree. Journalist. Some Assembly Nesseasary’. These shirts claimed to mean promotion of violence. Whenever, Walmart overturned the controversy attempts that the T-shirts were sold by third-party sellers on Walmart’s Marketplace quickly of Walmart itself.

Fake craft beer controversy

Walmart was sued for selling wrongly craft beer in 2017. Though it was created by WX Brands, the beer was labeled and marketed as ‘Trouble Brewery,’ a non-existent production company.

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