Q.2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Úse the Multi-attribute model to perform comparison on different attributes of the product against its competitors.
Q.2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Úse the Multi-attribute model to perform comparison on different attributes of the product against its competitors.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Q.2. You have been put in-charge of a marketing unit for a Car Manufacturing
Company (Proton). Úse the Multi-attribute model to perform comparison on
different attributes of the product against its competitors.
Attributes
Honda - Toyota -
CITY
Importance Proton-SAGA
Yaris
Comfort
Value for
money
Styling
Road-Safety
Drive
Engine
Durability
Maintenance
Also explain how you can utilize this data to change consumers' attitude towards
the brand?
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