provide example of a company that had a strategy to develop by engaging in M&As and it turned out to be successful and another one for which engaging in M&As has turned out to be unsuccessful. Please, in general, shortly describe the results of the company before and after a merger or acquisition. Please only give examples of companies present in the American market. Best if both companies would be from the same industry. Not a necessity.
provide example of a company that had a strategy to develop by engaging in M&As and it turned out to be successful and another one for which engaging in M&As has turned out to be unsuccessful. Please, in general, shortly describe the results of the company before and after a merger or acquisition. Please only give examples of companies present in the American market. Best if both companies would be from the same industry. Not a necessity.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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E3
provide example of a company that had a strategy to develop by engaging in M&As and it turned out to be successful and another one for which engaging in M&As has turned out to be unsuccessful.
Please, in general, shortly describe the results of the company before and after a merger or acquisition. Please only give examples of companies present in the American market.
Best if both companies would be from the same industry. Not a necessity.
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