Answered: Which alternate pathway— acquisition,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Which alternate pathway— acquisition, licensing, or partnering—could be an effective way to continue advancing a technology toward the market in each of the following situations? 1. The cost of both commercializing and developing the product is very high, but no one else in the field has the capability to develop it better than your team 2. Your team is made up of graduate students with differing career interests and no ability to personally take the product forward, but you have invented something very novel that you’d all like to see reach patients 3. There are a number of companies working in your clinical area, but your team has a significant head-start in developing an interesting new technology 4. This method grants the a company rights to the technology but there are conditions and limitations on what they can do with it. A. Non-Exclusive License B. Licensing C. Acquisition D. Partnering

Expert Solution