Answered: Explain why eBay is successful in the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain why eBay is successful in the online auction marketplace and discuss its
competitive advantage over Amazon?

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eBay is one of the leading multinational e-commerce operators which is headquartered in San Jose, California. The company is engaged in the business of selling products to both businesses and individual consumers, then it operates in the B2B and B2C markets. The company does operations in more than 30 countries and provides a website and mobile application for users to sell and buy different products and services.

The users can use the eBay website and application without paying any charges, just that the sellers listed on the eBay platforms have to pay a listing fee t get a slot on the website.

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