CENARIO TASK
You are the Marketing Manager of Nestle Coffee Company. Your company is in the market for a new flavor of coffee and would like to invite consumers to submit their ideas on the product. To facilitate this, the company has decided to host a competition for his clients who are interested in formulating this new flavor. Along with the opportunity to create a flavor, the winner will also receive a cash prize of two hundred and fifty thousand dollars, one year’s supply of Nestle Coffee, and a one year’s internship in the Resource and Development Unit of Nestle Coffee Company.
To select a winner for this competition, a “Taste Off” will be held. At this event – which is open to the public – contestants will showcase their creations and the company will offer samples of other samples of Nestle Coffee products. Several local artistes will perform and there will be fun activities for the entire family. After the event, you observed several challenges which had a negative impact on the event. Write a short informal report highlighting these challenges. In this report, you should:
- Provide details of THREE (3) challenges which were experienced.
ii. Make appropriate recommendations to address the challenges identifie
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