present to the execut committee. Find the guideline questions below a) Make a recommendation of what approach would enhance sales outcomes based on the information given above.
present to the execut committee. Find the guideline questions below a) Make a recommendation of what approach would enhance sales outcomes based on the information given above.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
100%
Answers with examples
![Question
Cast Study:
Go Student is a European technology company that has recently raised its
series C funding round. The company is an online tutoring platform and
currently has 10,000 students in Europe. The company intends to use its
capital raise to consolidate its position in Europe and scale its operations in
Africa and the Middle East. As part of its process for preparing to scale, it has
tasked you; a marketing & communications manager to prepare a brief
proposing the appropriate marketing strategy to achieve its ends. The
company intends to use the capital raised to enroll 10,000 new students in
Africa and the Middle East within a year.
You have been appointed as marketing and communications manager and
your task is to prepare a strategy document for this company which you wil
present to the executive committee. Find the guideline questions below:
a) Make a recommendation of what approach would enhance sales
outcomes based on the information given above.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fb9b70f11-36d1-4b9d-883a-90ebcbd2eff3%2Fefabe817-f03f-4d1d-9585-c482d2bf0cc2%2Fuk4p35e_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Question
Cast Study:
Go Student is a European technology company that has recently raised its
series C funding round. The company is an online tutoring platform and
currently has 10,000 students in Europe. The company intends to use its
capital raise to consolidate its position in Europe and scale its operations in
Africa and the Middle East. As part of its process for preparing to scale, it has
tasked you; a marketing & communications manager to prepare a brief
proposing the appropriate marketing strategy to achieve its ends. The
company intends to use the capital raised to enroll 10,000 new students in
Africa and the Middle East within a year.
You have been appointed as marketing and communications manager and
your task is to prepare a strategy document for this company which you wil
present to the executive committee. Find the guideline questions below:
a) Make a recommendation of what approach would enhance sales
outcomes based on the information given above.
![Question
Cast Study:
Go Student is a European technology company that has recently raised its
series C funding round. The company is an online tutoring platform and
currently has 10,000 students in Europe. The company intends to use its
capital raise to consolidate its position in Europe and scale its operations in
Africa and the Middle East. As part of its process for preparing to scale, it has
tasked you; a marketing & communications manager to prepare a brief
proposing the appropriate marketing strategy to achieve its ends. The
company intends to use the capital raised to enroll 10,000 new students in
Africa and the Middle East within a year.
You have been appointed as marketing and communications manager and
your task is to prepare a strategy document for this company which you will
present to the executive committee. Find the guideline questions below:
a) Management has been considering putting together a content marketing
strategy but not sure about the right approach to use. What approach
would be most authentic for such a brand?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fb9b70f11-36d1-4b9d-883a-90ebcbd2eff3%2Fefabe817-f03f-4d1d-9585-c482d2bf0cc2%2Fxbwx9h_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Question
Cast Study:
Go Student is a European technology company that has recently raised its
series C funding round. The company is an online tutoring platform and
currently has 10,000 students in Europe. The company intends to use its
capital raise to consolidate its position in Europe and scale its operations in
Africa and the Middle East. As part of its process for preparing to scale, it has
tasked you; a marketing & communications manager to prepare a brief
proposing the appropriate marketing strategy to achieve its ends. The
company intends to use the capital raised to enroll 10,000 new students in
Africa and the Middle East within a year.
You have been appointed as marketing and communications manager and
your task is to prepare a strategy document for this company which you will
present to the executive committee. Find the guideline questions below:
a) Management has been considering putting together a content marketing
strategy but not sure about the right approach to use. What approach
would be most authentic for such a brand?
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Marketing: An Introduction (13th Edition)](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
![MKTG 12:STUDENT ED.-TEXT](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Contemporary Marketing](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning