Stuck on questions #14 & #15Thank you! 14The VALS Framework divides consumers into eight segments: innovators, thinkers, believers, achievers, strivers, experiencers, makers, and survivors.Which of these segments are the least innovative?O Innovators, thinkers, achievers, and experiencersO Believers, achievers, innovators, and makersO Believers, strivers, makers, and survivorsO Thinkers, strivers, experiencers, and survivors15Companies use persona types to understand the different needs of their customer base by categorizing them into general attributes and personas and then developing ways to meet and market to thoseneeds.Which of the sample personas below would be most useful for our T-shirt company?O Jane Doe: a female consumer.O Consumer personas would not be useful for our T-shirt company because we already know our main audience and do not need to expand it.O Susan Spendthrift: a female consumer in her 30-40s who shops online twice a month and usually reacts well to a sale. She lives in the Midwest and is okay with paying for shipping. Sheenjoys inspirational quotes and nostalgia.O Farmer McGregor: elderly Scottish horticulturalist who does not own a computer and only makes his clothing purchases at the local farm goods store. He especially dislikes rabbitsnamed Peter.

Answered: The VALS Framework divides consumers…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Stuck on questions #14 & #15

Thank you!

14
The VALS Framework divides consumers into eight segments: innovators, thinkers, believers, achievers, strivers, experiencers, makers, and survivors.
Which of these segments are the least innovative?
O Innovators, thinkers, achievers, and experiencers
O Believers, achievers, innovators, and makers
O Believers, strivers, makers, and survivors
O Thinkers, strivers, experiencers, and survivors
15
Companies use persona types to understand the different needs of their customer base by categorizing them into general attributes and personas and then developing ways to meet and market to those
needs.
Which of the sample personas below would be most useful for our T-shirt company?
O Jane Doe: a female consumer.
O Consumer personas would not be useful for our T-shirt company because we already know our main audience and do not need to expand it.
O Susan Spendthrift: a female consumer in her 30-40s who shops online twice a month and usually reacts well to a sale. She lives in the Midwest and is okay with paying for shipping. She
enjoys inspirational quotes and nostalgia.
O Farmer McGregor: elderly Scottish horticulturalist who does not own a computer and only makes his clothing purchases at the local farm goods store. He especially dislikes rabbits
named Peter.

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Innovation and change have become the key components for the success and failure of any business. Today, the high intensity of competition and effects of globalization and forced organizations to inject constant business research and modifications in regular operations. These changes may become part of products, services, processes, technology, pricing, promotion, etc. Competitors keep eye on the offerings and activities of other firms and try to capture the responses of customers. Then the negative sides of such offering are eliminated and the same product with revised attributes is offered. This way the competitor's actions play a great role in shaping the market dominance. It is through the change management process that companies implement changes and alterations in the internal and external business activities and functions.