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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Companies that invest in their people will create long-lasting competitive advantages that are difficult for other companies to duplicate Question 12 options: True False
Question 1. Read the case below about Square, Inc then answer the following questions TRUE/FALSE In October 2015, amid rising fears about the security of credit card transactions, financial institutions and businesses made the transition to using chip cards. Unlike the quick swipe of a magnetic stripe on the back of traditional credit and debit cards, chip cards have to be left inside the terminal while the embedded chip verifies the transaction. While there is no consistent method for measuring transaction speed, news agencies report average chip speeds of anywhere from 8 seconds to 13 seconds. The switch to chip readers was precarious, with many businesses taping over the chip card slots in the terminals until the kinks were worked out. Even after a year, some businesses still could not process chips and continued to utilize the magnetic stripe for transactions. Financial institutions thought the additional security benefits of the chips would overshadow the added wait times. Yet…
Employees are often considered the most obvious and, sometimes, the most important stakeholder. Question 3 options: True False
Question 1
Q:- write down the solutions to solve traffic safety issues in Pakistan and worldwide? Note:- Solutions should be based on current and previous records of traffic system both.
Question related to gueing theory don't copy Machines fail at 4 per hour and the cost of non-productive machine is Rs. 282 per hour. A repairman charges Rs. 100 per hour and repairs at 7 per hour. What will be the total queuing costs per hour? Assume M/M/1 queuing system.
Question 3 [Soalan 31 Jeruk Pak Abu's Store in Butterworth, Pulau Pinang, maintains a successful catalog sales department in which a clerk takes orders by telephone. If the clerk is occupied on one line, incoming phone calls to the catalog department are answered automatically by a recording machine and asked to wait. As soon as the clerk is free, the party who has waited the longest is transferred and serviced first. Calls come in at a rate of about 12 per hour. The clerk can take an order in an average of 4 minutes. Calls tend to follow a Poisson distribution, and service times tend to be negative exponential. The cost of the clerk is RM10 per hour, but because of lost good -will and sales, Jeruk Pak Abu's Store loses about RM25 per hour of customer time spent waiting for the clerk to take an order. [Kedai Jeruk Pak Abu di Butterworth, Pulau Pinang, mempunyai bahagian penjualan katalog yang berjaya di mana seorang kerani mengambil pesanan melalui telefon. Sekiranya kerani itu sibuk…
Question 3: Compute the probability of randomly drawing 7 cards from a deck of cards by getting 4 Hearts and 3 Aces. What would be the Expected Monetary Value (EMV) if 400 USD is paid the moment all of these cards are drawn? Write the implication of the EMV.
Question 9 In Littlefield Labs, each order is processed at three stations before being completed and sent to customers. Suppose at the peak demand (i.e., after 180 days in the game) the flow rate is 10 orders per day. And the average inventory at station 1, station 2 and station 3 are 72, 65 and 70 kits, respectively (these include kits being processed as well as those in queues). What is the average lead time (in hours) o complete an order? Please specify your answer in at least 2 decimal points. (Remember 1 order has 60 kits, each day has 24 hours). Next
Question A Rose Is a Rose, but Only If It Is Fresh Supply chains for food and flowers must be fast, and they must be good. When the food supply chain has a problem, the best that can happen is the customer does not get fed on time; the worst that happens is the customer gets food poisoning and dies. In the floral industry, the timing and temperature are also critical. Indeed, flowers are the most perishable agricultural item—even more so than fish. Flowers not only need to move fast, but they must also be kept cool, at a constant temperature of 33 to 37 degrees. And they must be provided preservative-treated water while in transit. Roses are especially delicate, fragile, and perishable. Eighty percent of the roses sold in the U.S. market arrive by air from rural Colombia and Ecuador. Roses move through this supply chain via an intricate but fast transportation network. This network stretches from growers who cut, grade, bundle, pack, and ship; to importers who make the deal; to the…
Q5) Metters Cabinets, Inc., needs to choose a production method for its new office shelf, the Maxistand. To help accomplish this, the firm has gathered the following production cost data. Metters Cabinets projects an annual demand of 24,000 units for the Maxistand. The Maxistand will sell for $120 per unit. Which process type will maximize the annual profit from producing the Maxistand? What is the value of this annual profit? Annualized fixed Variable costs (per unit) ($) cost of plant & Process type equip. LABOR MATERIAL ENERGY Mass Customization $1,260,000 30 18 12 Intermittent $1,000,000 24 26 20 Repetitive $1,625,000 28 15 12 Continuous $1,960,000 25 15 10
The design, operation, and improvement of the systems that create and deliver the firm's primary products and services. Question 7 options: True False

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The LinkedIn Lever Tool (or similar company profiler) should be completed immediately after interviewing with a prospective employer. True O False