Directions: TRUE OR FALSE Read the following statements carefully. Write TRUE if the statement is correct and FALSE if it is wrong. 1. The word "product" refers to something sold by a business to please the consumer, whether tangible or intangible. 2. Products are bought as raw materials in manufacturing and sold as finished goods only. 3. An intangible product is a physical thing that can be sensed by touching. 4. Terrible product experience can scare consumers away. 5. Positive product experience increases use, creates loyalty, and boosts ratings. 6. Product is only a physical, tangible offering, capable of being delivered to a customer 7. The total product concept broadly describes a product as a bundle of attributes, creating value for the customer. 8. A product is anything that could be offered to the customer that might satisfy a desire or a olot need. 9. The product can be labeled as tangible or intangible. 10. Product experience reflects the overall consumer experience that occurs within the product itself.

Directions: TRUE OR FALSE Read the following statements carefully. Write TRUE if the statement is correct and FALSE if it is wrong. 1. The word "product" refers to something sold by a business to please the consumer, whether tangible or intangible. 2. Products are bought as raw materials in manufacturing and sold as finished goods only. 3. An intangible product is a physical thing that can be sensed by touching. 4. Terrible product experience can scare consumers away. 5. Positive product experience increases use, creates loyalty, and boosts ratings. 6. Product is only a physical, tangible offering, capable of being delivered to a customer 7. The total product concept broadly describes a product as a bundle of attributes, creating value for the customer. 8. A product is anything that could be offered to the customer that might satisfy a desire or a olot need. 9. The product can be labeled as tangible or intangible. 10. Product experience reflects the overall consumer experience that occurs within the product itself.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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