P&G produces many different products for different product category markets (i.e., from tooth paste to deodorant to cough medicine). P&G also develops separate brands within the same product category (Tide, Cheer, Downy, Gain, etc., in the laundry detergent category). The most likely reason P&G would develop so many brands is because P&G: believes there are many segments across different product categories and the firm wants to reach as many of these different A segments in as many different product markets as it can in order to increase the firm's sales revenue. wants to increase the number of products it sells in order to discourage the competition from entering its markets. В wants to improve its R&D and promotional capabilities by always developing new products C has the financial resources to do so (i.e., D show it can ) to

P&G produces many different products for different product category markets (i.e., from tooth paste to deodorant to cough medicine). P&G also develops separate brands within the same product category (Tide, Cheer, Downy, Gain, etc., in the laundry detergent category). The most likely reason P&G would develop so many brands is because P&G: believes there are many segments across different product categories and the firm wants to reach as many of these different A segments in as many different product markets as it can in order to increase the firm's sales revenue. wants to increase the number of products it sells in order to discourage the competition from entering its markets. В wants to improve its R&D and promotional capabilities by always developing new products C has the financial resources to do so (i.e., D show it can ) to

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

See similar textbooks

Similar questions

When the primary selection criteria a firm uses to decide whether or not to enter a new market segment centers around not having to develop a whole new set of products to meet the needs of that new segment, the firm would be referring to: Compatibility with the firms existing product A line. The ability of the new segment to afford its В product. The anticipated growth potential of the new segment The potential responsiveness of the the new D segment.
10. Which of the following is a good example of the "country of origin effect" on international consumers? a. Consumers tend to associate quality with the Japanese products/ brands b. All of the choices are correct c. Consumers tend to associate precision, durability, and accuracy with the Germany products/ brands d. Consumers tend to associate elegance, high fashion, and luxury with the French products/ brands 11. In determining whether to send your domestic marketers abroad, it is useful to identify the marketer's role in the international market. Which of the following marketing role requires high company-specific knowledge, is highly authorized in negotiating deals, and is more commonly seen in business-to-business (B2B) marketing than in business-to-consumer (B2C) marketing? a. Market analysts b. Order-getter c. Order-taker d. All of the choices are correct 12. This is a concerted effort on the part of a company to generate goodwill among international publics. a. Publicity b.…
Bella has a passion for sports and thinks it is important to have the right training apparel for sports and training and would like to offer custom made apparel also. She believes there is a gap in the market and consumers have limited options for sporting apparel. She is considering opening up her own sports clothing store in a busy local shopping centre. (a) In respect to defining markets, identify ONE type of market that her business a clothing store would operate in. (b) Name and describe ONE method that could be used by Bella to collect relevant data about potential customers/a consumer target market for her sports clothing store. (c) Name and explain how ONE element of the promotion mix would assist to promote Bella’s sports clothing store, provide a specific examples
What would be the value proposition for an Air Cleaner Product? For (target customer) Who (statement of need or opportunity) The (retail business name) is a (product or service category) That (statement of key benefit) Unlike (primary competitive alternative) Our business (statement of primary differentiation) Is available (where)
Construct a perceptual map to illustrate your brand’s position in the market versus that of its top competitors. What are some recommendations to the organization?
Provide 5 Reasons for choosing the fire or houseowner takaful product.
CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute
Experiment One Customer Development and Market Research 【Introduction】 In the process of carrying out import and export business, the first problem is to develop foreign trade customers. Based on the introduction of customer development and market research, this experiment focuses on simulating the business links of target market selection, catalogue design and planning and implementation of international market research , and expounds the basic knowledge and skills of international target market selection, product introduction and information acquisition. This experiment aims to make students master the basic skills of seeking customers and developing customer relationship through operation and learning, and can use various methods to conduct research on international market, collect information of international market, screen out useful information, determine target market, and cultivate students' ability to connect theory with practice and comprehensively consider problems. Module 1…
Marketing Mix consists of the 4 P's. One of those P's is Place. Amway, an American marketing company, that manufactures beauty, home care, and health products. The brand sells products only through its authorized stores. Hence, the company plays the role of a producer and distributor of its goods. 1. Identify the type of vertical marketing system applied by Amway. 2. Define it. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B IUS Paragraph Arial 10pt E VA *ロ自 Q O WORDS POWERED BY TINY P.
What is SPSS Definition, Features, Types, Merit, Demerit, Aims and Objectives and Use Cases
Rivera is know as a leader in the music industry, providing music amplifiers, cabinets, combos, pedals and more. There are a number of music amplifier products marketed under the Rivera brand including the Rivera® award winning Clubster, Fandango, and Knucklehead. The large variety of music amplifiers marketed by Rivera is an example of a: O product equity O product mix O product line O marketing mix