ypically, brands need to be adapted to suit consumers' needs and legislative requirements in different regions or countries. Schuiling and Kapferer, (2004) defined three types of brands namely, global, local and international prands. 1. Define the three types of brands. 2. Briefly explain the advantages of global and local brands. 3. Briefly discuss any two of Krell's recommendations for building a global brand.

ypically, brands need to be adapted to suit consumers' needs and legislative requirements in different regions or countries. Schuiling and Kapferer, (2004) defined three types of brands namely, global, local and international prands. 1. Define the three types of brands. 2. Briefly explain the advantages of global and local brands. 3. Briefly discuss any two of Krell's recommendations for building a global brand.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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