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Homework 1 Suppose you are the marketing manager of a brand in the following list. Choose one these brands. Then design a customer persona for the company. * LINing Xpeng * Skechers * Sony * Adidas * Nike * Xiaomi * Bilibili * DJi * Pioneer * Holiday Inn * Guazi Sephora * Tesla * Haidilao v Lynk&co v Zara * Vivo * Oreo * M&M's * JI HOTEL * Heinz * Perfect Diary * Pizza Hut * Lancom * NIO * HSBC Bank * HP * Louis Vuitton * Ping An Insurance

Homework 1 Suppose you are the marketing manager of a brand in the following list. Choose one these brands. Then design a customer persona for the company. * LINing Xpeng * Skechers * Sony * Adidas * Nike * Xiaomi * Bilibili * DJi * Pioneer * Holiday Inn * Guazi Sephora * Tesla * Haidilao v Lynk&co v Zara * Vivo * Oreo * M&M's * JI HOTEL * Heinz * Perfect Diary * Pizza Hut * Lancom * NIO * HSBC Bank * HP * Louis Vuitton * Ping An Insurance

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Homework 1 Suppose you are the marketing manager of a brand in the following list. Choose one these brands. Then design a customer persona for the company. * LINing v Xpeng * Skechers Sony v Adidas * Nike * Xiaomi v Bilibili * DJi v Pioneer * Holiday Inn v Guazi v Sephora v Tesla v Haidilao v Lynk&co v Zara * Vivo * Lancom * NIO * HSBC Bank * HP v Louis Vuitton * Ping An Insurance Oreo v M&M's v JI HOTEL * Heinz v Perfect Diary * Pizza Hut
Transcribed Image Text:Homework 1 Suppose you are the marketing manager of a brand in the following list. Choose one these brands. Then design a customer persona for the company. * LINing v Xpeng * Skechers Sony v Adidas * Nike * Xiaomi v Bilibili * DJi v Pioneer * Holiday Inn v Guazi v Sephora v Tesla v Haidilao v Lynk&co v Zara * Vivo * Lancom * NIO * HSBC Bank * HP v Louis Vuitton * Ping An Insurance Oreo v M&M's v JI HOTEL * Heinz v Perfect Diary * Pizza Hut
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