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- SWOT analysis for Soap products. Different segmentation for Soap products. Positioning strategy for Soap products. Target market for Soap products.Create a Venn diagram to show how the target consumer segments overlap for LUSH – outlining their differences & similarities.Define the marketing mix; name and describe the 4P’s of marketing.Explain the process of how to test a product for the market.Explain the ethical issues in marketing research – what are thy and how would the impact a marketer behaviorExplain Marketing information systems (MIS) How it is used in the marketing system.Identify the benefits of marketing mix that makes it important
- Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.Assessment Activity 7: Directions: Fill-in the box the four bases of market segmentation: GEOGRAPHIC DEMOGRAPHICc PSYCHOGRAPHIC BEHAVIORALExplain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point font
- Is CRM a sales or marketing?The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanation
