One of the classic debates in the popular press is whether all buzz or word of mouth—positive and negative—is good for a brand. Some feel that “any press is good press” and that as long as people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters. Take a position: ”All news is good news” and any buzz is helpful for a brand versus the content of buzz can make or break a brand. You are required to combine your discussion with some knowledge provided
One of the classic debates in the popular press is whether all buzz or word of mouth—positive and negative—is good for a brand. Some feel that “any press is good press” and that as long as people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters. Take a position: ”All news is good news” and any buzz is helpful for a brand versus the content of buzz can make or break a brand. You are required to combine your discussion with some knowledge provided
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the classic debates in the popular press is whether all buzz or word of mouth—positive and negative—is good for a brand. Some feel that “any press is good press” and that as long as people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters.
Take a position: ”All news is good news” and any buzz is helpful for a brand versus the content of buzz can make or break a brand. You are required to combine your discussion with some knowledge provided
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