nationally in Australia。They range Womenswear， Menswear， Childrenswear, and Homewares。Retail stores have suffered through the pandemic， but they feel confident this is the right strategy for future growth。
Retail Scenario-“INSPYRE”
A well-established online fashion store called INSPYRE would like to become a true omni-channel retailer and has plans to open 5 stores nationally in Australia。They range Womenswear， Menswear， Childrenswear, and Homewares。Retail stores have suffered through the pandemic， but they feel confident this is the right strategy for future growth。
Question 4。
This question contains two（2）parts。Answer BOTH parts。
The INSPYRE retail marketing manager is constructing a retail promotional plan to drive customer traffic to the stores，focus on the conversion rate and create a positive overall retail experience。
4a）What key retail promotional tools would be relevant to include？
4b）Using your understanding of shopper
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