You have just started a limousine service and strive for an image of quality and luxury. Your limos are always spotlessly clean on the inside, freshly waxed, and stocked with flowers, champagne, and televisions. To cover your costs and create a perception of a premium experience, what would be an appropriate pricing strategy? Question 10 options: A) Competitive B) Prestige C) Skimming D) Penetration
You have just started a limousine service and strive for an image of quality and luxury. Your limos are always spotlessly clean on the inside, freshly waxed, and stocked with flowers, champagne, and televisions. To cover your costs and create a perception of a premium experience, what would be an appropriate pricing strategy? Question 10 options: A) Competitive B) Prestige C) Skimming D) Penetration
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have just started a limousine service and strive for an image of quality and luxury. Your limos are always spotlessly clean on the inside, freshly waxed, and stocked with flowers, champagne, and televisions. To cover your costs and create a perception of a premium experience, what would be an appropriate pricing strategy?
Question 10 options: A) Competitive B) Prestige C) Skimming D) Penetration
What must be created in business marketing?
Question 11 options: A) reciprocal arrangements B) involved self-interest mixed with mutual benefit C) competitive barriers D) trust
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