D3) One of the potential benefits to a firm of introducing new-to-the-world products or services isMultiple Choicelate majority marketing.the ability to capitalize on existing consumer preferences.the ability to avoid paying pioneers for new product development.establishment of a completely new market.cost savings.

The correct option is (D) which is given as "Establishing of a completely new market". Explanation:…

Answered: One of the potential benefits to a firm…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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