General Appliance Corp. produces refrigerators at three plants: Marietta, Minneapolis and Phoenix. They ship them to major retail outlets in Chicago, Los Angeles and New York City. The accounting, production and marketing departments have provided the following information in the given tables; Plant capacities over the next planning period, retail outlet demand and unit cost of shipping between any plant and retail outlet. The company would like to minimize the cost of their transportation network by identifying how many units to ship between each plant and retail outlet. 1. Formulate this linear optimization problem by clearly listing the decision variables, objective function and constraints.

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Q1. General Appliance Corp. produces refrigerators at three plants: Marietta, Minneapolis and Phoenix. They ship them to major retail outlets in Chicago, Los Angeles and New York City. The accounting, production and marketing departments have provided the following information in the given tables; Plant capacities over the next planning period, retail outlet demand and unit cost of shipping between any plant and retail outlet.

The company would like to minimize the cost of their transportation network by identifying how many units to ship between each plant and retail outlet.

1. Formulate this linear optimization problem by clearly listing the decision variables, objective function and constraints.

2. Create a spreadsheet model for this problem and solve it using Solver. What is the minimum cost?

Plant

Supply

Marietta

1200

Minneapolis

800

Phoenix

1600

 

Retail Outlet

Demand

Chicago

650

Los Angeles

1450

New York City

1500

 

Transportation Cost

Chicago

Los Angeles

New York City

Marietta

$11.52

$21.56

$14.35

Minneapolis

$8.11

$17.84

$16.26

Phoenix

$16.75

$7.64

$26.55

 

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