Haosan Memorial Park Malaysia (HMPM) is one of the largest bereavement care service providers in Malaysia. HMPM offers premium quality burial plots, tomb designs and construction services in terms of landscaping, materials, site maintenance, amenities and funeral services. As a result of all these efforts, HMPM is the most recognised brand name in terms of professionalism, trustworthiness, products and facility maintenance in the bereavement care services industry in Malaysia. Question Describe the strategies used to determine the number of marketing intermediaries. Identify the type of strategy likely used by HMPM.
Haosan Memorial Park Malaysia (HMPM) is one of the largest bereavement care service providers in Malaysia. HMPM offers premium quality burial plots, tomb designs and construction services in terms of landscaping, materials, site maintenance, amenities and funeral services. As a result of all these efforts, HMPM is the most recognised brand name in terms of professionalism, trustworthiness, products and facility maintenance in the bereavement care services industry in Malaysia. Question Describe the strategies used to determine the number of marketing intermediaries. Identify the type of strategy likely used by HMPM.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Haosan Memorial Park Malaysia (HMPM) is one of the largest bereavement care service providers in Malaysia. HMPM offers premium quality burial plots, tomb designs and construction services in terms of landscaping, materials, site maintenance, amenities and funeral services. As a result of all these efforts, HMPM is the most recognised brand name in terms of professionalism, trustworthiness, products and facility maintenance in the bereavement care services industry in Malaysia.
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Describe the strategies used to determine the number of marketing intermediaries. Identify the type of strategy likely used by HMPM.
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