Answered: You have recently been appointed as the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You have recently been appointed as the executive director responsible for the purchasing function at Pick’n’Pay, which is one of the leading supermarkets in South Africa and other African countries. You notice that there are no documents that outline the roles and responsibilities of the buyer as well as the criteria that is used to select suppliers.

Q.1 SIX criteria that yuo need to consider when selecting fruit and vegetable suppliers.

Expert Solution

Step 1

Guide Supplier Selection Criteria Suppliers are essential to the success of businesses.Businesses must take into account a number of essential aspects in order to locate the ideal ones, including:

price,
value for money,
quality,
responsiveness
adaptability
Shared culture
location can also be crucial to a partnership's success.

The needs and goals of your business should guide your purchasing decisions.

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