Nail the Problem Instructions Watch the following videos from the Jeff Dyer on InnovationLinks to an external site. course at LinkedIn Learning: "Introduction to the Innovator’s Method"Links to an external site.(2:28) "Nail the Problem"Links to an external site.(6:06) "Nail the Solution"Links to an external site.(5:03) "Nail the Business Model"Links to an external site.(5:58) "Being a Leader of Innovation: From Chief Decision Maker to Chief Experimenter"Links to an external site.(5:38) After watching the videos from The Innovator’s Method: How to Turn Creative Ideas into Innovations, complete the following: What is the Problem? Identify what the problem is your group is trying to solve for your Innovation Project. What is the “Job to be Done”? Identify what the actual job is that needs to be done. For example “The customer needs holes in a board of a certain shape and size.” Identify the Dimensions of the Job There are typically 3 dimensions to a job: Functional - what will it help me do? Emotional - how will it make me feel? Social - how will it make me seem or be perceived? Analyze each dimension for the job to be done that you have identified. Try to understanding the customers' perspective of the functional, social, and emotional dimensions that they want met with the problem you're trying to solve. ● Functional ● Emotional ● Social Will People Pay to have the Problem Solved? Conduct a wow test. Ask at least 20 people if they would be willing to pay in order to have this problem solved? Record your responses. Research Research how competitors have solved the problem your group has chosen to solve. Choose at leas

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

Nail the Problem

Watch the following videos from the Jeff Dyer on InnovationLinks to an external site. course at LinkedIn Learning:

"Introduction to the Innovator’s Method"Links to an external site.(2:28)
"Nail the Problem"Links to an external site.(6:06)
"Nail the Solution"Links to an external site.(5:03)
"Nail the Business Model"Links to an external site.(5:58)
"Being a Leader of Innovation: From Chief Decision Maker to Chief Experimenter"Links to an external site.(5:38)

After watching the videos from The Innovator’s Method: How to Turn Creative Ideas into Innovations, complete the following: