Ms. Maryam wanted to buy a laptop for her classes. She went to a mall and purchased the laptop. Identify the roles played by Maryam in buying decision_ O a. Initiator, Decider, supplier O b. Consumer,Buyer,User O c. Decider, User, Influencer O d. Producer, Decider, User

Ms. Maryam wanted to buy a laptop for her classes. She went to a mall and purchased the laptop. Identify the roles played by Maryam in buying decision_ O a. Initiator, Decider, supplier O b. Consumer,Buyer,User O c. Decider, User, Influencer O d. Producer, Decider, User

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.

Question

Ms. Maryam wanted to buy a
laptop for her classes. She went to
a mall and purchased the laptop.
Identify the roles played by
Maryam in buying
decision_
O a. Initiator, Decider, supplier
O b. Consumer,Buyer,User
O c. Decider, User, Influencer
O d. Producer, Decider, User

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