Mini Case : Analyzing consumer markets : Please choose the right answer : Jim Hadley is shopping for a new car. He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart. He does not understand how people can trade in their cars for a new one every few years. This view of cars is very much part of his Scottish-Irish heritage. Jim’s lifestyle can be best described as comfortable, reflective, mature, and stable. He favors durability, functionality, and value in the products he buys. He must have a vehicle that is large enough to hold his four school-aged children. After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines. Refer to Mini-Case 7-1. Hadley’s views about cars are an expression of the __ factors that affect consumer buying behavior. cultural social organizational personal psychological Refer to Mini-Case 7-1. Hadley is discussing his car purchase with his _ reference group. aspirational primary associative dissociative secondary Refer to Mini-Case 7-1. Hadley is exhibiting ___ behavior. need-satisfying buying complex buying habitual buying dissonance-reducing buyer variety-seeking buying behavior

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Mini Case : Analyzing consumer markets :

Please choose the right answer :

Jim Hadley is shopping for a new car. He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart. He does not understand how people can trade in their cars for a new one every few years. This view of cars is very much part of his Scottish-Irish heritage. Jim’s lifestyle can be best described as comfortable, reflective, mature, and stable. He favors durability, functionality, and value in the products he buys. He must have a vehicle that is large enough to hold his four school-aged children. After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines.

Refer to Mini-Case 7-1. Hadley’s views about cars are an expression of the ____ factors that affect consumer buying behavior.
cultural
social
organizational
personal
psychological

Refer to Mini-Case 7-1. Hadley is discussing his car purchase with his _____ reference group.
aspirational
primary
associative
dissociative
secondary

Refer to Mini-Case 7-1. Hadley is exhibiting _____ behavior.
need-satisfying buying
complex buying
habitual buying
dissonance-reducing buyer
variety-seeking buying behavior

Refer to Mini-Case 7-1. When looking for information, Hadley used _____ sources.
primary and secondary
public and personal
commercial, public, and personal
experiential and public
personal and experiential

Refer to Mini-Case 7-1. Which of the following would describes Hadley’s consideration set?
a van with an eight-cylinder engine that will seat six or more
all vans with 8-cylinder engines
all vans, no matter what size engine they have
any van that will seat six or more
any van made by Chevrolet

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