WatchandGo.com is such OTT (over-the-top) platform that offers digital content over the Internet. Over the years, it has offered free ad-supported content. However, WatchandGo.com has planned to upgrade its content management strategies by adding premium content with a subscription based model while also increasing its distribution. They want to employ a paywall strategy to their existing viewers while offering their premium content only to the fee-paying subscribers. Considering this case, please answer the following: Question 1: Explain the utility of Customer Relationship Management (CRM) for WatchandGo.com Describe how CRM can help WatchandGo.com offer customized content and service to its viewers.(300 words please)
WatchandGo.com is such OTT (over-the-top) platform that offers digital content over the Internet. Over the years, it has offered free ad-supported content. However, WatchandGo.com has planned to upgrade its content management strategies by adding premium content with a subscription based model while also increasing its distribution. They want to employ a paywall strategy to their existing viewers while offering their premium content only to the fee-paying subscribers. Considering this case, please answer the following: Question 1: Explain the utility of Customer Relationship Management (CRM) for WatchandGo.com Describe how CRM can help WatchandGo.com offer customized content and service to its viewers.(300 words please)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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WatchandGo.com is such OTT (over-the-top) platform that offers digital content over the Internet. Over the years, it has offered free ad-supported content. However, WatchandGo.com has planned to upgrade its content management strategies by adding premium content with a subscription based model while also increasing its distribution. They want to employ a paywall strategy to their existing viewers while offering their premium content only to the fee-paying subscribers. Considering this case, please answer the following:
Question 1:
Explain the utility of Customer Relationship Management (CRM) for WatchandGo.com
Describe how CRM can help WatchandGo.com offer customized content and service to its viewers.(300 words please)
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