Many Companies have developed social networks and intraprenuerial programs to develop new product ideas. What was the source of idea generation? O a. internal sources O b. research and development team members O c. external sources O d. core members of innovation management systems O e. new-product committee members

Many Companies have developed social networks and intraprenuerial programs to develop new product ideas. What was the source of idea generation? O a. internal sources O b. research and development team members O c. external sources O d. core members of innovation management systems O e. new-product committee members

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

16- Which among is the adopter’s category where customers adopt new ideas before the average person accept the new technology when its benefits are proven and a lot of adoption has taken place? a. Innovators b. Pragmatists c. Skeptical d. Opinion leaders
Visit creatingminds.org/tools/tools_ideation.htm to learn about idea-generation techniques. Form a small group and have each group member explain a different technique to the rest of the group. Apply one or more of the techniques to generate four new product ideas. Present your ideas to the rest of the class with an explanation of the techniques your group applied to generate them
Please complete the following. No Plagarism, include references (not internet references). APA formatWrite a 3+ page, double-spaced essay regarding: Mapping the Process of InnovationPick an industry (e.g. groceries, airlines, publishing, etc.) and explain the innovative process that must take place for successful integration of innovation.Recommend how an industry leader should search, select, implement, acquire, execute, launch, and sustain an innovative offering that is appropriate for the chosen industry.What can they learn from the adopting innovation?How can this be used to maintain a competitive edge?Were there any areas within this process that required extra emphasis?
Explain the five major components of research design.
Give some things to encourage successful innovation with explanation
Exploratory Research Situation: You are conducting a Focus Group searching for new ways to improve your product During the focus group discussion, many ideas are generated, but 3 ideas seem most favored The moderator asks for a 'show of hands' if participants would buy your product based on specific improvement ideas: 3 out of 10 participants raise their hands for idea � 5 out of 10 participants raise their hands for idea B 9 out of 10 participants raise their hands for idea One of your team members states "We do not need to waste any more time or money - we should recommend idea as the best way to improve our product next year" Based on this research, what action(s) would you recommend to your team, and why?
Which Customers adopt an innovation only after a majority of people have tried it and are price sensitive. a.Skeptical b.Opinion leaders c.Innovators d.Pragmatists
4. Once ideas emerge from idea sources or creative problem solving, they need furtherdevelopment. Discuss FIVE (5) stages in product and development process. Note: give this question answer with introduction, explanation example and conculation (maximum 200 words)
“Idea generation is the creative process of generating new methods to solve problems and improve the product’s conditions or the company itself. It is undoubtedly based on factors like idea development, group discussions, choosing the best alternative, and finally, implementing the idea in real-world scenarios. The idea doesn’t need to be practical, and it can also be a mere thought.” (Hitesh Bhasin, 2021). Analyse the above statement and explain why innovation and enterprise are both fundamental in business, and in start-up and established organisations as they operate in competitive business markets. Using your knowledge and theories researched on innovative practice and idea generation and relate it to the above statement. Discuss why innovation and enterprise are so fundamental and important in business. Explore through real business examples your ideas of the common factors that lead to innovation success or failure. (LO1).
Organization PQR applies external sources such as customer feedback, competitors and external agencies to solve their current innovation. What is the type of innovation used by this organization? А. Close innovation В. Novel innovation C. Open innovation D. Evolutionary innovation
Give some tips to encourage successful innovation with explanation