Make TOWS of the following Strength 1. Variety of products - variety of baked food items 2. Simple business concept 3. Target market is all demographics - catering for all ages Weakness 1. Similar business such as bakeries sell similar items for cheaper prices. 2. Operating only in limited areas 3. Vulnerable to competitive pressure Opportunities 1. Ability to develop additional stores/expansion 2. Bakery industries are growing at a fast speed and demand for quality food is never ending 3. Product expansion Threats 1. Competitors - There is a competition of bread since there are different brands, with good packaging and competitive prices 2. Continuous increase of ingredients’ prices
Make TOWS of the following Strength 1. Variety of products - variety of baked food items 2. Simple business concept 3. Target market is all demographics - catering for all ages Weakness 1. Similar business such as bakeries sell similar items for cheaper prices. 2. Operating only in limited areas 3. Vulnerable to competitive pressure Opportunities 1. Ability to develop additional stores/expansion 2. Bakery industries are growing at a fast speed and demand for quality food is never ending 3. Product expansion Threats 1. Competitors - There is a competition of bread since there are different brands, with good packaging and competitive prices 2. Continuous increase of ingredients’ prices
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Make TOWS of the following
Strength
1. Variety of products - variety of baked food items
2. Simple business concept
3. Target market is all demographics - catering for all ages
Weakness
1. Similar business such as bakeries sell similar items for cheaper prices.
2. Operating only in limited areas
3. Vulnerable to competitive pressure
Opportunities
1. Ability to develop additional stores/expansion
2. Bakery industries are growing at a fast speed and demand for quality food is never ending
3. Product expansion
Threats
1. Competitors - There is a competition of bread since there are different brands, with good packaging and competitive prices
2. Continuous increase of ingredients’ prices
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