Experience has taught the Kings that smaller, specialty markets are the strongest retail outlets for their GaGa SherBetter.Under what conditions might they begin to make a successfulmove into the larger supermarket chains?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Experience has taught the Kings that smaller, specialty markets are the strongest retail outlets for their GaGa SherBetter.
Under what conditions might they begin to make a successful
move into the larger supermarket chains?

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