(1) Why would a manufacturer such as Apple chooseto establish its own retail chain? (2) Why are“balanced” retail stores struggling in today’senvironment?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
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(1) Why would a manufacturer such as Apple choose
to establish its own retail chain? (2) Why are
“balanced” retail stores struggling in today’s
environment?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing