A retail strategy gives retailers the direction needed to effectively deal with their environments, consumers and competitors (Levy and Weitz, 2001). A large portion of South African personal and disposable income has shifted gradually to African consumers (Van Wyk, 2004). As a result, large formal retail chains have redirected their retail growth strategies towards this new expanded market. Comparatively, in the past, township residents mainly had access to informal retail shops that stocked a restricted product range. With reference to this information, assess with examples the retail growth opportunities
A retail strategy gives retailers the direction needed to effectively deal with their environments, consumers and competitors (Levy and Weitz, 2001). A large portion of South African personal and disposable income has shifted gradually to African consumers (Van Wyk, 2004). As a result, large formal retail chains have redirected their retail growth strategies towards this new expanded market. Comparatively, in the past, township residents mainly had access to informal retail shops that stocked a restricted product range. With reference to this information, assess with examples the retail growth opportunities
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A retail strategy gives retailers the direction needed to effectively deal with their environments,
consumers and competitors (Levy and Weitz, 2001). A large portion of South African personal
and disposable income has shifted gradually to African consumers (Van Wyk, 2004). As a
result, large formal retail chains have redirected their retail growth strategies towards this new
expanded market. Comparatively, in the past, township residents mainly had access to
informal retail shops that stocked a restricted product range. With reference to this information,
assess with examples the retail growth opportunities
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