Explain briefly: Issues in Retailing• How can we best serve our customers whileearning a fair profit?How can we stand out in a highly competitiveenvironment where consumers have so manychoices?●High unemployment, low consumer confidence,high savings rates have reduced consumerspending. At the same time retail competition hasincreased through increased format blurring (salesof cameras at office supply stores, carpeting andmajor appliances at home improvement centers).• How can we grow our business while retaining acore of loyal customers?●©2013 Pearson Education Publishing as Prentice Hall1-3

Answered: How can we best serve our customers…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

Explain briefly:

Issues in Retailing
• How can we best serve our customers while
earning a fair profit?
How can we stand out in a highly competitive
environment where consumers have so many
choices?
●
High unemployment, low consumer confidence,
high savings rates have reduced consumer
spending. At the same time retail competition has
increased through increased format blurring (sales
of cameras at office supply stores, carpeting and
major appliances at home improvement centers).
• How can we grow our business while retaining a
core of loyal customers?
●
©2013 Pearson Education Publishing as Prentice Hall
1-3

Expert Solution

Step 1

Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If you want any specific question to be solved then please specify the question number or post only that question.

There are many issues that are faced by retailers. The retailers have to gauge the marketing opportunities in these issues and come up with strategies that convert those weaknesses into strengths.

Identifying such issues is significant for retailers. It is only when retailers successfully recognize issues and tackle them strategically in order to remain competitive.