In XYZ Company, make a training program for all new marketing staff members.*Please see the attached example. Today's DateFebruary 15, 2012EmployeeSammie SmithCurrent job titleClerk, Accounts Payable• Develop management skills• Learn accounting standards• Promoted to Accounts Payable ManagerGoals• Management trainingPeachtree accounting softwareAdvanced training· Earn AAAS online degree in accounting• Take tax certification courseCommunications trainingTraining Needed• AAAS degree, $5, 678• Peachtree Training, $150 for oneday seminar• Tax certification certificate, $550 forintensive weekend conferenceEstimated CostsCompletion DateSpring of 2014Manager Notes:• In-house training offered yearly: "Reading Body Language" and "WritingDevelopment, and "Running an Effective Meeting"• External Training needed: Peachtree software, AAAS Degree, Taxcertification Training Course• Assign Sammie to Dorothy Redgur, the CFO for mentorship• Next steps: Sammie should develop a timeline for when she plans tocomplete the seminars.The budget allows us to pay up to $1,000 per year for external training for allemployees. Talk with Sammie about how to receive reimbursement.

Below is given a training program template for new joinees in marketing division of XYZ company.

Answered: make a training program for all new…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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You are a new member of the marketing organization for a 10-year-old, rapidly growingretailer with $2.7 billion in annual sales and 85 stores located in half a dozen southern states.You were hired away from Macy’s with a nice salary increase and were promised an oppor-tunity to influence the e-commerce plans of your new employer. The retailer has been a some-what reluctant participant in B2C e-commerce with its own Web site since 2006.“Everybodyelse is doing it so I guess we should too”has been the firm’s attitude. Results have been dis-appointing, with the little additional sales generated barely offsetting the cost to outsource theWeb hosting of the site. The Web site is currently viewed as another link in the company’smultichannel marketing approach. You are convinced that e-commerce could play a muchbigger role in your firm’s future and have asked for a few minutes with the VP of Marketing topresent your ideas. What would you say?
For snapchat Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives?
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Provide a marketing Budget for a detergent company (P&G). What financials did you use and how did you create the budget needed? Example: BudgetPromotional Tool BudgetDirect Marketing $7,500,000Sales Promotion $4,500,000Digital Marketing $13,500,000Public Relations. $3,500,000Advertising $6,000,000Total $35,000,000
Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below. What is a recent customer service experience that highlights excellent customer service and one that highlights poor customer service? In your opinion, were these two companies using the marketing concept? How do you think companies create relationships with their customers?
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