Kim and Park (2011) argue that corporate social responsibility (CSR) activities not only have value for benefitting social causes but can also be regarded as recruiting tools for attracting potential employees who perceive the organization and its CSR activities as an ethical fit. The foundation of this argument comes from an organizational perspective that views employees as important assets for a corporation. Coming from this perspective would mean that corporations would be cognizant about the imperative to have an active CSR program that matches corporate values, missions, and cultures. Walmart Inc is the company of choice. What are Walmart Inc CSR activities? What do these activities communicate about Walmart Inc? Assess whether these activities are cause beneficial or cause exploitative? Give evidence for the answer. Would it be considered working for Walmart Inc?

Kim and Park (2011) argue that corporate social responsibility (CSR) activities not only have value for benefitting social causes but can also be regarded as recruiting tools for attracting potential employees who perceive the organization and its CSR activities as an ethical fit. The foundation of this argument comes from an organizational perspective that views employees as important assets for a corporation. Coming from this perspective would mean that corporations would be cognizant about the imperative to have an active CSR program that matches corporate values, missions, and cultures. Walmart Inc is the company of choice. What are Walmart Inc CSR activities? What do these activities communicate about Walmart Inc? Assess whether these activities are cause beneficial or cause exploitative? Give evidence for the answer. Would it be considered working for Walmart Inc?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 3DYMP

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