According to the textbook, firms that break down boundaries to get all employees interested in innovative opportunities invite the involvement of workers and create connections within the firm to support the promotion and development of ideas. a) True  b) False

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
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According to the textbook, firms that break down boundaries to get all employees interested in innovative opportunities invite the involvement of workers and create connections within the firm to support the promotion and development of ideas.

a) True 

b) False

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