12 +BIUA 田 EXECUTIVE SUMMARY Nestlé originated when the Anglo-Swiss Condensed Milk Company first established a milk factory in Cham, Switzerland in 1866. The roots of Nestlé are embedded in milk products, specifically baby formula. Henry Nestlé, a German Pharmacist, who saved and helped a neighbor's child in Vevey, Switzerland, from starvation. In that situation, the German Pharmacist used a mixture of cow's milk, wheat flour, and sugar. This happened one year before Nestlé was founded. Appropriately, Nestlé has traditionally used a mother bird feeding her new hatchlings as its logo. Nestlé, founded in 1866 in Cham, Switzerland, has grown from its origins in milk products to become a global leader in the food and beverage industry. The company was established by German pharmacist Henry Nestlé, who created a life-saving infant formula using cow's milk, wheat flour, and sugar. Over the years, Nestlé has expanded its product portfolio to include a wide range of food and beverage items, emphasizing quality and nutrition. With a mission to provide affordable and nutritious products worldwide, Nestlé aims to improve the quality of life for consumers while adhering to ethical business practices and sustainability initiatives. Currently, Nestlé faces significant challenges related to its long-term objectives (LTOS) and market positioning. The company must navigate increasing consumer demand for healthier options while managing the rising costs of sourcing quality ingredients. Additionally, Nestlé grapples with competition in the fast-moving consumer goods (FMCG) sector and must address internal issues such as declining revenue in certain product lines and sustainability concerns regarding packaging waste. These challenges necessitate a strategic realignment to maintain market relevance and consumer trust. Q Search 286 X To address these issues, the case study outlines several areas of consideration, including a SWOT analysis and recommendations for organizational restructuring. Key recommendations include enhancing research and development efforts to innovate healthier product offerings and reformulating existing products to reduce sugar, salt, and fat content. The proposed five-year Development Action Plan (DAP) aims for an 8% increase in sales within one year progressively, a 25% share of plant-based products by 2025, and a 30% reduction in environmental impact through waste management initiatives. By focusing on these strategic objectives. Nestlé seeks to solidify its position as a trusted food provider while adapting to evolving consumer preferences and market dynamics. I. Vision and Mission Existing Vision: We strive to produce the healthiest and tastiest food with the aim to improve life for everyone on earth, now and for future generations. Existing Mission: Our philosophy at Nestlé is to hire the most talented scientists and most devoted employees as we strive to provide the most nutritious foods, drinks, and pet foods to our customers. Quality, healthy, affordable foods should be available to everyone around the world. We are committed to controlling costs and conducting business in an ethical way that has a neutral impact on the environment Propose Vision: To be the world's most trusted food provider, delivering nutritious and innovative food solutions that nurture healthier lives for the new generation, while maintaining our position as the #1 provider of healthy products in the market in 2025. Propose Mission: "At Nestle, we are committed to providing nutritious, high quality. and affordable consumables to customers around the world, aiming to grow and reach higher summits while staying true to our core ideals and care for our dear employees, Nestle is dedicated to long-term success and camaraderie among countries and communities through honest business practices."