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James, the IT Manager was tasked to do a persuasive presentation on the needs to establish Big Data Analytics in the company. He would present his idea to the Board of Directors, and the directors had diverse background and experience. However, he did not think too much about the directors’ background, diversity and experience. On the day of the presentation, he used many technical jargons, and he realised that most directors had a frown on their faces. This is an example of _________ noise. A.Psychological B.Social C.Physical D.Tecnical

James, the IT Manager was tasked to do a persuasive presentation on the needs to establish Big Data Analytics in the company. He would present his idea to the Board of Directors, and the directors had diverse background and experience. However, he did not think too much about the directors’ background, diversity and experience. On the day of the presentation, he used many technical jargons, and he realised that most directors had a frown on their faces. This is an example of _________ noise. A.Psychological B.Social C.Physical D.Tecnical

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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James, the IT Manager was tasked to do a persuasive presentation on the needs to establish Big Data Analytics in the company. He would present his idea to the Board of Directors, and the directors had diverse background and experience. However, he did not think too much about the directors’ background, diversity and experience. On the day of the presentation, he used many technical jargons, and he realised that most directors had a frown on their faces. This is an example of _________ noise.

A.Psychological

B.Social

C.Physical

D.Tecnical

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