a business had to present a proposed project to a decision maker. How would they have applied data-driven presentations in that case

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Think of a time when a business had to present a proposed project to a decision maker. How would they have applied data-driven presentations in that case?

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Step 1: a business had to present a proposed project to a decision maker & applied data-driven presentations

A data-driven presentation is a presentation that uses data, graphs, charts, and other visual elements to support the main message and persuade the audience. A business that wants to present a proposed project to a decision-maker can use data-driven presentations to show the benefits, costs, risks, and feasibility of the project. 

 These are some examples of how a business can apply data-driven presentations in such a case:

  • The business can start with a statement that describes the issue or opportunity that the project wants to address, as well as the project's principal purpose and scope. Example: "We are here to propose a new project that will help us increase our market share in the online education sector by launching a new online course platform.


  • The company may then utilize data to show the existing condition and the difference between the planned and actual outcomes. The online education industry, for example, is predicted to rise by 20% per year over the next five years, reaching $300 billion by 2028. However, our present market share of 5% falls well short of our potential. We are losing clients to competitors whose platforms provide more broad and engaging courses.


  • The company can then offer its suggested solution and how it intends to handle the issue or opportunity. "Our solution is to develop a new online course platform that will provide high-quality, interactive, and personalized courses to learners of all ages and backgrounds," for example. Our platform will include elements such as gamification, adaptive learning, peer feedback, and social learning, which will improve our clients' learning experiences and outcomes."
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