Fart I. Your task is to identify and list 10 CHARACTERISTICS of a Sound Business Idea and Poor BusinessIdea. Answer to this task can be your own point of view and published materials.Sound Business Idea Vs. Poor Business IdeaCharacteristics:Characteristics:i.e.i.e.1. Uncomplicated Idea - A sound businessidea is something that is not complicated and help of ideal and right people will contribute tosimple enough to be implementable with theavailable people and resources.1. Lack of ideal team - a business without thethe failure of the generated business idea.112346.6.778.89.9.10104,3.

Generally there are two types of business ideas sound and poor business ideas. Both have some of the…

Answered: art 1. Your task is to identify and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Suppose you are a consultant for an organization with the intention to launch a new brand of energy drink - "LAKAS", discuss how the 10 major external forces affect your intention using Porter's 5 forces model.
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Instructions There are two steps to this assignment: 1) Develop a SWOT analysis for a company. (See detailed instructions below) 2) Based on your SWOT, make three recommendations to your company regarding new product or service ideas. One of these ideas will be the focus of your marketing plan. Part 1: Develop a SWOT Select a company that already exists and that you would like to develop a new product or service for. Then research that company to create a SWOT analysis. It is critical that a company understands its internal strengths and weaknesses and the external environment in terms of opportunities and threats. Develop at least three items for each area: Strengths (3), Weaknesses (3), Opportunities (3), and Threats (3). Under the SWOT table/chart, you will elaborate on the information in your SWOT. Make sure each categories (strengths, weaknesses, opportunities and threats) is clearly labeled. Put enough information into each description so I can tell what you mean.…
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art 1. Your task is to identify and list 10 CHARACTERISTICS of a Sound Business Idea and Poor Business Idea. Answer to this task can be your own point of view and published materials.